WEBB
A part of the Wood River Valley since 1972, Webb has provided the resources and imagination to help customers create beautiful outdoor environments that reflect their love for the amazing place they call home.
Though the former Webb Landscape, Inc. enjoyed a solid reputation for superior quality products and services, the perception of their brand was scattered; it was time to shed its outdated character and build a fresh, consistent message. Noot Group began the re-branding process by creating a foundation philosophy for the newly named Webb: “Plant. Grow. Live.” Simple, just like life in the Wood River Valley. From there, we built an integrated brand campaign consisting of a new identity system, website, electronic direct mail, online ads, print, sales collateral, uniforms, truck graphics, building signage, bag designs and PR.
The campaign successfully infused all points of consumer engagement with an image that matched the high value of Webb’s offerings, resulting in a big boost of brand awareness and increased sales momentum.