Big Sky Brewing Company
Better known as the company who brews Moose Drool, Big Sky Brewing Company is in the challenging situation of doing one thing very well: brewing great beer. As one of their first brews, Moose Drool has dominated the US marketplace, selling as the number one domestically brewed brown ale. Unfortunately, Big Sky brews many fine ales that consumers are unaware of. Thus, the challenge for Noot Group.
We needed to better identify, define and distill the Big Sky Brewing brand. To help achieve our goals we executed a brand audit then launched an integrated research initiative via electronic direct mail, Twitter, Facebook and microsite.
The strategic initiative collected valuable insights, trends and stories from hundreds of beer enthusiasts. This invaluable research has laid the foundation from which an integrated re-positioning can now take shape.